Google Keyword Planner: Understanding and Effective Ways to Use It

If you are currently looking for a keyword research tool with various interesting features, try using Google Keyword Planner. This tool will help you do keyword research for your Google Ads and SEO needs.

Even more interesting, you can use this tool for free. How to? Relax on this occasion we will explain it in full for you.


1 What is Google Keyword Planner?
2 Ways to Register for Google Keyword Planner
2.1 1. Open Google Ads
2.2 2. Create a New Account
2.3 3. Choose a Google Ads Destination
2.4 4. Enter Business Information
2.5 5. Define Consumer Reach
2.6 6. Define Search Target
2.7 7. Create Headlines and Descriptions
2.8 8. Determine the Budget
2.9 9. Ad Review
2.10 10. Choose a Payment Method
3 Ways to Use Google Keyword Planner
3.1 1. Discover New Keywords
3.2 2. Get Search Volume and Forecast
4 Tips for Using Google Keyword Planner
4.1 1. Take advantage of Keyword Filters
4.2 2. Steal Competitor Keyword
4.3 3. Find the Most Potential Keywords
4.4 4. Set Search Location
4.5 5. Know the Most Used Devices and Locations

What is Google Keyword Planner?

Google Keyword Planner is one of the tools or keyword research tools that is still included in the Google Ads service. This tool is basically made for Google Ads advertising needs. However, you can still use this tool for other needs, namely SEO keyword research.

Since this tool is a feature of Google Ads, you must first have a Google Ads account. However, you don’t have to install Google Ads ads to be able to use Google Keyword Planner.

How to Register for Google Keyword Planner

There are two ways you can do to sign up for Google Keyword Planner. If you are interested in using Google Keyword Planner and Google AdWords at the same time, then you can please create a Google AdWords account first.

However, if you only want to use the Google Keyword Planner, you can please follow the steps below.

1. Open Google Ads

Go to the Tools menu, then select Keyword Planner.

2. Create New Account

Please create a new Google Ads account by selecting New Google Ads Account

3. Select the Google Ads Destination

There are three choices of Google Ads destinations that you can choose from. First, to get the audience to call you. Second, to target them to your website. third, to target them to come to your location. Choose one of the goals that are most suitable for your business.

4. Enter Business Information

Please fill in all your website information, such as website address, email address, etc.

5. Define Consumer Reach

Then, you must determine the consumer reach of your ad.

6. Define Search Target

Next, decide in what search your ad should appear.

7. Create Headlines and Descriptions

If so, make a headline and description of your ad.

8. Determine Budget

When finished, determine your advertising budget on Google Adwords.

9. Ad Review

At this stage, you must review the ads that you have previously created. Make sure that all information is entered correctly.

10. Choose a Payment Method

As previously explained, you can disable ads that you have created. If Next, you have to choose a payment type, there are two payment methods, manual or bank transfer.

After that, you will receive an account number from Google to make payments immediately, the ads you have created will not be active. This will allow you to use Google Keyword Planner without needing to advertise on Google

How to Use Google Keyword Planner

1. Discover New Keywords

There are two ways you can make it easier to find keyword targets in Google Keyword Planner. First, enter the keywords you want to research. Type keywords related to those keywords on your website.

Google Keyword Planner provides a maximum limit of 10 keywords for one research. If so, please click Get Result.

The second way, you only need to enter your website. Then, Google Keyword Planner will analyze keywords related to your website.

2. Get Search Volume and Forecast

The second feature in Google Keyword Planner is get search volume and forecast. This feature is useful for providing you with two pieces of information, namely forecasts and historical metrics. In getting started, you only need to enter the keywords you want to research.

Tips for Using Google Keyword Planner

There are only two main features provided by Google Keyword Planner, namely discover new keywords and also get forecast and search volume. At first glance the features do look very few. However, you can maximize these two features to do keyword research.

Here are tips that you can use in maximizing and using it:

1. Take advantage of Keyword Filters

Although Google Keyword Planner can only enter 10 keywords in one research. However, you can still get more keyword ideas by taking advantage of the filter feature.

If you have entered the keywords in the discover new keywords feature, then you will get the results of keyword research. Next, you just click add filter and select keywords. After that, you just enter the keyword filter.

2. Steal Competitor Keyword

By utilizing Google Keyword Planner, you have the opportunity to steal various keyword ideas from your business competitors. In the discover new keywords feature, you can enter a website URL to do keyword research.

There you can also enter the URL of your competitor’s website. For example, your website has a technology niche. So, one of your biggest competitors is of course Jalan Tikus. In this case, you can find out keywords related to Mouse Street in Google Keyword Planner.

3. Find the Most Potential Keywords

Using Google Keyword Planner, you can also get tons of keyword suggestions. This is of course very good, you have keyword ideas that you can target. But, you can also get confused in determining which keywords you should prioritize.

In this case, of course you have to be smarter in giving priority to keywords that have greater potential. So, how do you know which keywords have great potential? One of the most effective ways is to pay attention to the highest high range or top of page bid.

The data will show the costs spent by advertisers for a keyword they are targeting. The more fees they spend, the higher the value will be. Because, they are willing to spend large amounts of money for these keywords.

4. Set Search Location

Automatically, Google Keyword Planner will do keyword research based on the country that you registered for the first time. But, you can also further narrow the reach of keyword research even at the city level.

This will certainly benefit you who are targeting local customers. The trick, in the results of your keyword research, discover new keywords, please select the location menu. Here, you can replace it with the city or province of your target audience.

5. Know the Most Used Devices and Locations

By using Google Keyword Planner, you can also find out what devices are used by users to search for keywords and also popular locations for those keywords. The trick is to open the forecast and search volume feature. If so, see the results and open the plan overview menu.

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