Buying Followers for Social Media Branding, Is it Effective?

Some companies or marketing teams are still confused about the importance of buying followers for branding activities. Indeed, a large number of followers can have a very large influence on branding activities.

With a large number of followers, it will be easier for you to carry out branding activities, because later there will be lots of people who know about your activities through social media.

Even so, is it true that buying followers’ branding activities run more effectively? Regarding this, we will answer it in full through the article about buying followers below.


Should I Buy Followers?

2 Reasons Not to Buy Followers

2.1 1. Getting Fake Followers
2.2 2. Can Destroy Brand Credibility
2.3 3. Instagram Will Suspend Account
2.4 4. Produces Nothing

Positive Impacts of Buying Instagram Followers

3.1 1. Appear More Exist
3.2 2. Attract Organic Followers

Tips to Get Many Followers Without Buying

4.1 1. Consistently Post 3 Photos with the Same Theme
4.2 2. Consistent in Applying Tone Edits
4.3 3. Post Interesting and Consistent Content
4.4 4. Lock Your Instagram Account Occasionally
4.5 5. Don’t Hesitate to Tag Famous Accounts on Instagram

Should I Buy Followers?

As we mentioned a little above, the number of followers has a big influence on branding activities through social media.

However, it’s a good idea for you to pay attention to what impacts will occur before deciding to buy followers.

Why? Because, based on the Hubspot page, the decision to buy followers is not a good decision. Most likely the followers that have been purchased are inactive accounts or bot accounts. So, every single post that you upload is not directly able to provide great engagement, because the followers you buy are inactive followers.

Meanwhile, as reported by the Hootsuite page, when conducting experimental activities by buying various bot accounts from service providers to buy followers, at first the increase in the number of followers was very large.

But within one week, the number of followers will slowly decrease, such as from 10,567 followers to 9876 followers.

Based on the experiments conducted by Hootsuite, it’s a good idea to think carefully before you buy followers, especially for branding activities via social media.

The reason is, your branding activities will be ineffective if you convey promo messages on various bot accounts which will also decrease in number slowly.

Reasons for Not Buying Followers

1. Getting Fake Followers

As we explained earlier, most likely you will only get fake followers or bot accounts if you buy followers.

So what are the negative impacts? According to the Influencer Marketing Hub page, fake followers will not be involved in every post branding activity that you have made with all your strength.

When doing branding activities through social media, even though you expect followers to want to comment or like the posts you upload in order to provide good engagement. However, you will not be able to get this from fake followers.

2. Can Destroy Brand Credibility

Apart from not getting engagement, buying followers will also reduce the audience’s trust in your brand. Why? Your audience will realize that your large number of followers is the result of buying followers, not active followers.

So, later there will be many audiences who do not believe in your brand and will switch to other brands.

3. Instagram Will Suspend Account

Still based on the  Hootsuite page, using the service to buy followers is the same as violating the terms of service that have been made by Instagram. For this reason, your account has a high chance of being suspended by Instagram if you buy followers.

Why? Because Instagram will assume that you have committed fraud on its platform, so they are trying hard to suspend it. If this is indeed the case, then you have to rebuild your brand from scratch and this will take a very long time.

4. Produces Nothing

When you don’t get engagement from fake followers, you will automatically not get anything from branding activities, including revenue turnover.

Why? because the followers you buy are not active at all, so there will be no interest in buying the products or services you sell.

Positive Impact of Buying Instagram Followers

Although buying followers does have a negative impact, this activity is still carried out because it still has a positive side. The following is the positive side of buying followers.

1. Appear More Exist

Currently, some people still think that the number of Instagram followers is a benchmark for the success of a celebrity. So, many people are trying hard to create content so that it can go viral and be accepted by many audiences.

In fact, this existence will not be able to last long, because there will always be a new celebgram in every era that is more existent, cooler, and pleasing to look at.

2. Attract Organic Followers

Buying a large number of Instagram followers is indeed able to lure more people to be able to follow more organically. Some celebgrams had done this method in the early days of the Instagram application, but now this method seems irrelevant.

Instead of buying inactive followers or bots, you can use these funds to create collaborative content with other celebgrams, place advertisements for each post, or you can use them to create content that is inspiring and able to help others, both in terms of entertainment or education.

Tips to get lots of followers without buying

1. Consistently Post 3 Photos with the Same Theme

The first tip you can do to get a lot of followers is to post 3 photos at once and consistently with the same theme.

So, every time you want to post content there will be several photos with the same object, but different poses. To be more aesthetic, try to upload 3 content at once with the same theme and the edits must of course be the same.

If you do it consistently, your Instagram will look better and your audience will be happy to visit your account which will eventually follow you.

2. Consistent in Applying Tone Edits

If you are consistent in posting 3 photos at once, then you also have to be consistent by still using the same tone in every content post.

Try not to change content, such as from a monochrome tone to an overexposure tone. If you do it occasionally and parallel probably will not be a problem.

But if your edited tone is different with inconsistent positions, then you won’t be able to get a lot of followers. They will be lazy to visit your Instagram page.

3. Post Interesting and Consistent Content

This is very important to do if you want to get a lot of followers without buying followers. Why? Because if your post is unattractive and looks original, then the audience will have a problem with it.

For that, you must determine what you want to post on your Instagram account. Not all photos you can post.

For example, if you only want to post OOTD photos, food photos, or landscape photos. It’s a good idea to mix it, but with the same editing tone so that it still looks aesthetic.

4. Lock your Instagram account every now and then

Opening and closing account locks is said to be able to attract new followers organically, whether they realize it or not. For that, if you’ve been posting content consistently and already many people are interested in your content, then you can lock your account every now and then.

So, if there are new followers who want to see your content, they have to follow you first to get permission.

5. Don’t Hesitate to Tag Famous Accounts on Instagram

When you have started to be consistent with what you want to post, then don’t hesitate to mark accounts that are already famous.

If you regularly mark them in each of your best posts, then these famous accounts are more likely to repost your content or feature your account if they deserve it. So, you will be more famous and followers will slowly increase.

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