Instagram Reels: Latest Features from Instagram to Grow Your Business

As we all know that Instagram Reels is one of the newest features of Instagram that can be enjoyed by users in Indonesia.

Actually, this new feature has been released in 50 other countries since August 5, 2020. On Wednesday, June 23, 2021, the Instagram Reels feature was finally officially released in Indonesia. So, have you tried this latest feature from Instagram?

Since its creation, namely on October 6, 2010, this application immediately has its own place on the day of social media users around the world.

For this reason, it is not surprising that many business people use Instagram as one of their online promotion media.

This latest feature, which has the name Reels, also has enormous potential to increase your business sales. How to? Let’s read this article about Instagram Reels to the end.

1 What are Instagram Reels?
2 Instagram Reels to Grow Your Business
2.1 1. Boost Post Instagram
2.2 2. Increase Followers
2.3 3. Alternatives to Facebook Ads
2.4 4. Business Collaboration Media
3 Easy Ways to Use Instagram Reels
4 Conclusion

What are Instagram Reels?

Basically, Instagram Reels is the latest feature released by Instagram to be able to make interesting videos with a very short duration of time.

Instagram Reels videos can be made with a minimum duration of 3 seconds to 30 seconds. The presence of this feature is a resolution that is able to provide space exclusively for short videos. With this feature, your short videos will appear on the feed page and are also easier for many people to reach.

In addition, Instagram Reels videos also have the opportunity to appear on the Reels Explore Feed page which is conceptually the same as For Your Page (FYP) on the TikTok application.

Instagram Reels to Grow Your Business

The Instagram Reels feature, which is claimed to be a new trend, is clear for you to use to grow your business. Instagram Reels has a great opportunity to be used as a place to develop various kinds of businesses, even for those of you who are just starting to do business with a business account with a low number of followers.

You have a huge opportunity to grow and introduce your business brand by creating interesting Instagram Reels content.

What’s more, Instagram Reels also has an insight page that can be one of your factors for consideration in creating the next interesting content.

Until the release of this article, Instagram Reels was recorded to have been present in 80 countries in the world. So, every businessman can promote his business at the international level. Well, here are some of the benefits of Instagram Reels for business people.

1. Boost Instagram Posts

As previously explained, Instagram Reels video posts will appear on the feed page and also explore Instagram. For that, you can create interesting Reels content that matches the Instagram theme or the business you run.

The interesting content that you create will make many people curious and want to know more about the business you run. In the end, Instagram users will also visit your profile page and see your other interesting posts.

Departing from this, your insight will increase and it is likely that there will be many people who are interested in making purchases and also using your business services.

2. Increase Followers

Your Instagram account will get high traffic because it gets exposure from the Instagram Reels explore page. If you are able to present very interesting and extraordinary content, then the audience will no longer hesitate to follow your Instagram account. The goal is that they can follow quality content or wait for certain promos.

With the increase in Instagram followers, it can be concluded that more people will also know your business. If the target audience already knows your brand very well, then generally their level of trust in your brand will increase.

When their level of trust has increased, then they will be interested in making a purchase or using the services you offer.

This method is very useful, especially for those of you who haven’t been optimal in taking advantage of the golden moment on Tiktok in 2020. You can start by creating consistent and interesting content so that the Instagram viewer audience doesn’t get bored with the content you offer.

3. Alternatives to Facebook Ads

You can use the Instagram Reels feature as a substitute or additional alternative when using the Facebook Ads service. For businessmen who are pioneering and also don’t have a large cost to advertise on Facebook Ads, then you can use this latest feature.

When using Facebook Ads, then you have to spend at least 20 thousand to 25 thousand rupees for every 1000 ad viewers. By using Instagram Reels, it is easier for you to get a lot of views without having to spend money from your business budget.

Moreover, if your post appears on the Reels Explore Page, it is guaranteed that you will get tens of thousands of views for free. Well, imagine if you could combine the amazing effects of Instagram Reels with Facebook Ads.

4. Business Collaboration Media

This latest feature from Instagram is also equipped with the “remix this video” tool that will help you in running collaborations with your business partners. For example, you are a convection businessman. Well, you can collaborate with someone who does have a profession as an illustrator.

Videos that contain the production process of you and your business partners are able to produce attractive t-shirts which of course will be very cool.

Besides being able to be used as a product promotion media, this video will also give a deeper meaning to the audience, because they know the behind-the-scenes process of an extraordinary product.

This will increase the traffic of visitors to your Instagram profile and of course your potential customers. Well, if you are in business as a content creator, then this tool has enormous benefits.

In addition, you can also collaborate with other content creators or respond to a viral video using the concept of a duet.

Easy Ways to Use Instagram Reels

How to use Instagram Reels is very easy, you will immediately master it in just one try.

The first thing you should do is to update the Instagram app to the latest version. When done, go to the feed page, and select the Reels icon which is between the Shop and Search icons.

Meanwhile, if you want to open it on the story page, the Reels feature will be available between the story feature and the live feature.

After successfully logging into the Reels feature, you can choose the maximum video duration you want to use, 15 seconds or 30 seconds.

Furthermore, you can choose Effect, Audio, Layout and various other things freely according to your needs. Then, in order to start recording Reels videos, you just have to press the Reels icon button continuously or by using the countdown timer feature in it.

In the video capture stage, you can do it step by step. So, it can indirectly fulfill the duration of 15 seconds or 30 seconds. You can record a video for 10 seconds first to stop. Then you can move positions, change objects, or insert other photos.

If you are ready, all you have to do is press the Reels icon to continue the video recording process. When the recording process is complete, then click the preview option to see the results of your video as a whole. If you feel unsatisfied, you just have to go back to the previous page.

In the next stage, you can add various types of doodles, stickers, or text according to your wishes and tastes. In addition, you can also adjust the level of the audio volume, to add a new sound recording using the concept of voiceover.

If the editing process is complete, then you can then press the next option and enter a new page. On this page, you can write video captions, set your video cover, insert tags, and crop your profile photo.

After that, you just choose to directly share the video or save it first in your draft. The video saved in the draft will be on the profile page and you can edit the video at a later time.


That’s our full explanation of Instagram Reels, its benefits for growing your business, and also how to use it. The tools in this feature are also very complete.

If you can take full advantage of it, then your business can grow quickly and the profits you can achieve will slowly increase.

But don’t forget to record every profit of your business on the income statement, because this report will help you in knowing your current financial condition, and determining business policies in the future.

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