Your workplace may provide technology tools to efficiently manage your tasks. To work with high volumes of digital information, companies in the content creation industry can rely on content management systems, also known as CMS. Using a CMS allows multiple users to collaborate from different locations to produce digital content. P
In this article, we will discuss what a content management system or CMS is, what it does, and its benefits for your business.
What is a content management system?
A content management system or CMS is a software program or program system that allows you to manage large amounts of digital content from multiple sources.
Digital content in a CMS may include photos, written copy, video, audio, maps, program code, and graphics for web-based publishing. A CMS usually has two main components:
- Content management applications: Content management applications or commonly known as content management applications (CMA) are user interfaces that allow individuals to modify content for web pages. The ease of use of CMA generally reduces the need for webmasters or other specialists.
- Content delivery application: A content delivery application (CDA) applies user changes to web pages.
Also Read: SEO and SEM: Definition, Difference, and Which Should You Choose?
Features of a content management system
The main goal of a content management system is to simplify the content production process and achieve organizational goals efficiently. To be most effective, a CMS typically has the following features:
Search Engine Optimization
Search engines operate on algorithms that ensure web searches return the most relevant pages. To take advantage of search engine optimization (SEO), CMS uses keywords, coding, and meta descriptions so that people searching the internet are more likely to find your organization’s pages. Optimized pages can also attract readers through their search for images, videos, or academic content.
Analytic
It is important to know the details about who visited your web page, when they visited and for what reason. This information allows you to target the right readers.
With CMS analytics, you can find out about the demographics of your visitors, what technologies they use, when their web traffic peaks, and which content is most popular. With this information, your company can develop new content to increase traffic to your page.
Also Read: The Importance of Page Speed for SEO and Tips You Can Use
Variation
You can use a content management system to process a large number of different publication types. One business may need a landing page and several subpages, but another company may want a blog, pages for news items, and sections for embedded documents. CMS’ can offer several deployment options to suit your individual organization’s needs.
Workflow
Depending on the size of your company, a CMS can have many users, all with different roles. A CMS with a well-structured workflow ensures that the right users complete tasks in the right order. Workflows also help ensure accountability, because you need to complete your tasks for others to do.
Setting permission
Because CMS supports many different users, it is important to assign tasks to individuals who are most qualified for them. Permission levels in a CMS can include author, editor, publisher, and administrator.
Each of these roles will have different permission levels for working with content in the CMS. For example, authors are typically only allowed to create content, while administrators can write and remove content from pages, assign roles, and access analytics.
Version control
With so many users working within a CMS, it is possible that content may be modified, added, or deleted by mistake. In this case, the CMS allows you to restore a previous version of your content or site.
Version control is also useful because it allows you to create temporary content that you can remove without having to rebuild your original site.
Security
In addition to maintaining the confidentiality of company information, it is also important to protect customer data. This is especially necessary for companies that carry out financial transactions online. A CMS with strong security will help ensure the safety of any individual or group involved with your company site.
IT Support
While a CMS will reduce the individual’s need for specialized coding training, there are still times when you may need technical assistance. CMS can usually provide IT support for tasks you may not know about. For example, if you are having trouble embedding an image, IT support can provide appropriate directions for using the insert image feature.
Benefits of the content management system
In addition to its operating features, a CMS will also provide the following benefits:
- Collaboration: Content management systems allow you to collaborate with other employees to build digital content. With multiple workplaces using both in-office and remote employees, a central CMS allows users to interactively participate in content creation and management.
- Ease of use: When companies are first starting to create digital content, publishing often requires the use of highly trained webmasters and coders. However, a CMS lets you work with content regardless of your skill level.
- Cost efficiency: With a CMS, you may be able to do your job more quickly and easily, thus saving your company costs.
- Time management: CMS allows you to monitor the current status of tasks, manage your workday more effectively, and ensure you get your work done on time.
Some examples of content management systems
1. WordPress
WordPress is by far the most popular content management system. In fact, the WordPress CMS supports 43.3% of all websites on the internet (including Themeisle blogs).
There are many reasons why WordPress is so popular. It is free to download and use. It is also easy to learn, flexible, and search engine friendly. Plus, thousands of themes and plugins make it one of the most easily customizable platforms.
2. Joomla
Joomla is a free CMS that has an impressive set of features built into it and supports 70+ languages. It is suitable for any website that requires comprehensive content management, especially educational sites or complex websites such as social networks.
3. Drupal
After WordPress, Drupal is the second most popular CMS. If you ask tech-savvy people what a content management system is, they will likely cite Drupal as an example. That’s because it is the only CMS that requires good technical support.
4. Adobe Commerce by Magento
If your sole focus is on eCommerce, Adobe Commerce (by Magento) offers a complete CMS marketing, online store, and content publishing solution. It comes in two versions – a free open source community version, and a premium service sold by Adobe.
What makes it attractive to large businesses is its top-notch speed, security and scalability. It provides multi-site support, and it can be the perfect platform for any business that needs different sections, such as a business with a branch store.
5. Squarespace
Squarespace is a ready-made solution for building almost any type of website. It’s so simple, anyone can create a website – physical shop owner, professional, blogger, artist. Plus, it comes with intuitive social media and CMS marketing integration, as well as a drag-and-drop builder, beautiful templates, and one of the cleanest dashboards you can find.
6. Wix
Wix works in the same way as Squarespace. However, it differs from Squarespace in that it includes a free plan (although you do have to use a Wix subdomain). It also offers more templates to get started with.
7. Ghosts
If all you’re looking for is a clean writing experience for bloggers and readers, give Ghost a try. This allows you to focus on writing your post. It is user-focused, with a minimal interface. You can choose from dozens of pre-built themes, use the free built-in membership functionality, and manage email newsletters right from the dashboard.
8. Shopify
Content management systems don’t just focus on blogging and content creation. Many of them (like the aforementioned Adobe/Magento) offer a complete eCommerce content management environment to build an online store, design product pages and include everything else you could want on a website like blogs, FAQ pages,
shipping information, and a customer support portal. Shopify is just that, offering a complete CMS online store and marketing platform without the need to find your own hosting.
