Many businesses explore search engine optimization, or SEO, to increase their website traffic and increase the authority of their content. With enterprise organization, this means working on and maintaining the content and structure of thousands of pages and therefore enterprise SEO. Learning about how these companies can maintain highly-ranked sites can help you determine the needs of the company you work for.
In this article, we define what an enterprise SEO strategy is and share 10 tips you might consider when optimizing your site.
What is enterprise SEO?
Enterprise SEO is how large companies manage their search engine performance. Because large companies often have more pages on their sites, product offerings, and revenue streams, addressing this can require strategic decisions and the ability to expand staffing requirements and efforts to match business performance.
Enterprise SEO involves several components of a company’s online presence, including content, site traffic, and discoverability.
10 strategi enterprise SEO
Here’s a list of 10 enterprise SEO strategies you might use:
1. Improve your keyword ranking
Keywords are very important for websites because they show what people are searching for and related topics. You can do research by entering search phrases and words into the engine and see what keywords are included in the top-ranking articles.
From there, you can create content on your web pages that matches and exceed higher-ranking websites. If you do an audit of your keywords, you can focus on keywords that are ranking high but not at the top level. This can help you quickly improve how users find your site when they search.
2. Increase website speed
Increasing loading speed can be important for users to access your content quickly. You can use an online tool that shows how long it takes your page to load to see how it compares to similar company sites. There are several ways to increase loading speed:
- Reduce image size and resolution
- Restrict link redirects
- Caching of web pages
It can also be helpful when search engines use robots to crawl and index pages, as they often capture page speed.
3. Create more content
Even if you want to focus on quality content, creating more content can help increase your site’s traffic. This could mean expanding your existing content to add more keywords to every page on your site.
More content can also create a better user experience, as you provide material that visitors can find valuable. It can also help to continue to produce high-quality content.
You can create blogs that target keywords, add new product pages, or create newsletters that you post to increase your site’s visibility and search engine performance.
4. Use subdomains
Subdomains can be an effective way for enterprise organizations to manage their content. Instead of subpages in the root directory, subdomains often have their own URL, or version of the main URL. You can create these with different categories of businesses you work for.
For example, it might appear as “www.products-business-name.com” and “www.blog-business-name.com”. This can help create separate pages, still under the main domain, that people can discover and interact with, organized for an easier user experience.
5. Optimize snippets
Snippets, small pieces of content that appear at the beginning of a web page, are one of the components that impact search engines. It often takes content from your articles and appears in search results at the top of the page, showing people what they might expect from your article.
Snippets can also appear before additional search results, helping your website become more visible. You can create a header at the beginning of your content with valuable information that answers the search user’s questions to optimize this.
6. Update old content
Reviewing your old content and updating it can help optimize your company’s SEO. This can mean ensuring that any old content on your site still complies with online standards and has relevant and up-to-date information.
Consider reviewing the SEO rankings for old sites, as you want to maintain page authority and ensure backlinks still rank high. You can create a schedule for how often to update old content to ensure this is manageable.
7. Use automation whenever possible
Automation can be important when building a company’s SEO strategy. While some tasks may require people to complete, you can automate some tasks such as keyword research and checking your site’s performance and ranking.
These automated tasks can help teams focus on strategic initiatives and content development while providing metrics you can use to make decisions. This can be important when managing thousands of pages for a company.
8. Keep the link
Linking on your website can be important for SEO, as you will want to link to many other internal pages to increase traffic.
Since site pages may change, you can perform an audit to ensure all internal links are still working properly and loading quickly.
You can create anchor text to ensure keyword optimization while directing people to other areas of your site. It can also be helpful to include external links to high-authority sites to increase your search page traffic. With external links, you can audit them more often as addresses can change.
9. Optimize technical SEO
More than keywords and links users see you can optimize some technical aspects for SEO. This can include managing 301 redirects, site mappings, and XML files that all help search engines read, index, and share your site.
As a large company, this can mean a lot of technical requirements, but you can use tools, such as robots that can crawl your site and show you what might appear in search engines.
10. Consider templates
Templates can help you create web pages without designing them or updating technical specifications every time you need a new one. You can create multiple templates for unique content types that can be reused and updated while managing your site.
Consider working with the development and design teams to structure these documents and create an adaptable content structure that you can reuse frequently.
