Companies create various forms of content to attract their audience and gain new customers. Creating video content is a great way to connect with your customers through engaging media. If you are interested in producing video content, it will be useful to understand the different types of video content that you can create to achieve the desired results.
In this article, we explain what video content is and the benefits of video content, and we list 20 different types of video content that you can incorporate into your marketing strategy.
Table of Contents
1 What is Video Content?
2 Benefits of video content
2.1 Complementing your marketing strategy
2.2 Engage your audience
2.3 Reach new customers
3 20 kinds of video content
3.1 1. Behind-the-scenes of your company
3.2 2. Vlog
3.3 3. Presentation
3.4 4. Email video
3.5 5. Social media videos
3.6 6. Q&A
3.7 7. Interview
3.8 8. Tutorial
3.9 9. Videos with specific topics
3.10 10. Webinar
3.11 11. Animation
3.12 12. Brand film
3.13 13. Skit
3.14 14. Events
3.15 15. Customer testimonials
3.16 16. Product review
3.17 17. Product demonstration
3.18 18. Product feature video
3.19 19. Company Digest
3.20 20. Live streaming
What is Video Content?
Video content is website content, social media content and other promotional materials that utilize video media. Video content can include vlogs, presentations, product demos, testimonial videos, and more.
Many companies create video content as part of their marketing strategy. By releasing video content, companies can also help their customers get to know them better, strengthening customer relationships and trust.
Benefits of video content
There are many benefits to creating video content for your company, including:
Complementing your marketing strategy
One of the main benefits of creating video content for your company is that it can complement your marketing strategy. You can create videos to promote your products or increase brand awareness, making videos a valuable marketing tool.
Engage your audience
Another benefit of video content is that it can engage your audience. Video is a great medium to hold the viewer’s attention. You can create quick videos to attract social media users or brand movies to showcase your company on a deeper level.
Reach new customers
Publishing video content can also help you expand the audience of your social media channels and websites. By using the right keywords and hashtags, you can reach new audience members who may become customers.
20 kinds of video content
Here are 20 different types of video content your company can create:
1. Behind-the-scenes of your company
This can give you an opportunity to showcase your company culture. In your behind-the-scenes video, try to showcase some of the employees in your company and show the audience their names and roles. This can give viewers insight into your company, helping them feel more engaged with it.
2. Vlog
Vlog, which stands for video blog, is a short, casual type of video that you can create to connect with your audience in a meaningful and conversational way. You can partner with an influencer to promote your product through a vlog, or you can hire one of your team members to create a vlog that shows what your company is doing.
3. Presentation
Typically, a video presentation displays the presentation slides on the screen as well as a narrator. The narrator speaks to the audience and uses the presentation slides as a visual aid. Video presentations can be an effective way to present information to an audience.
4. Email video
Creating a video email is another marketing strategy that involves video. You can create a video that contains information that you will include in a written email and attach it to the email in place of the text.
Using video can be more engaging than text emails, and video emails can stand out from the rest of the emails in your target customers’ inboxes.
5. Social media videos
You can also create videos or take clips from your other videos to post on your company’s social media accounts. Social media videos should be short and fast to hold the attention of your social media followers. Try to keep up with social media trends so that you can create social media videos that your followers find interesting and up-to-date.
6. Q&A
Q&A is a question and answer. To create a Q&A video, you can collect frequently asked questions about your company and ask one or two company representatives to answer them. You can include all the questions in one video or split the questions into a series of shorter videos.
Consider posting your Q&A video on your website and social media channels. This can give your customers more information about your company, increase transparency, and increase customer trust.
7. Interview
You can also create videos featuring interviews with various people related to your industry, including influencers, industry leaders, speakers, and more. You can also create video interviews with people who work for your company.
Before making a video interview, be sure to make a solid list of interview questions. You can also ask your social media followers what questions they would like your guests to answer.
8. Tutorial
Video tutorials show viewers how to do things. You can find topics related to your industry and create video tutorials that your customers can learn from.
For example, if you work in retail, you could create a video tutorial that teaches viewers how to incorporate patterns into their clothes. If you work in the food industry, you can make recipe tutorial videos.
9. Videos with specific topics
If your company specializes in a particular area, you can create a topic video highlighting your company’s expertise. For example, if your company specializes in healthcare, you could create a series of informative videos about living a healthy lifestyle.
Creating videos on topics relevant to your field can help you increase your audience and attract more potential customers.
10. Webinar
Webinars are online seminars where people can come together to learn and make connections. Usually, one person is the presenter, and audience members can ask them questions.
You can use webinars as a marketing tactic by presenting products at the webinar or teaching attendees more about your company.
11. Animation
The purpose of creating animated videos is to entertain your audience and engage them with your company. You can create animated videos that:
- Telling your company’s story
- Tell the story of the customer
- Teach your audience how to do things
- Tell your audience about a topic
Including animation in these videos can add creativity and visual interest, which can make them more enjoyable for viewers to watch.
12. Brand film
Film brands use film techniques such as storytelling, sound effects, and visuals to create a strong representation of your company’s mission, vision and values. You may want to consider hiring a professional videographer to make high-quality, impactful brand films.
13. Skit
If you want to get creative and add humor to your marketing, you might consider creating a play. Funny videos can trigger a positive emotional response in your viewers, which can lead them to view your company in a positive light and relate to it.
14. Event
You can also host events and make videos of the event. Hosting an event can be an effective marketing strategy, and posting a video with the highlight of the event can give you more content. For example, you can post video clips from the event on social media or put together a video montage for your website.
15. Customer testimonials
Video customer testimonials are another type of video content that can complement your marketing strategy. Releasing customer testimonials is a great way to promote your company, gain new customers, and increase your customer’s trust.
Consider contacting customers who have had positive experiences with your company and ask if they’d like to make a testimonial video.
16. Product review
Product review videos are a great way to showcase your products. One way to approach product review videos is to send your product to influencers for them to review. This can help product review videos appear less biased than if someone within your company created them.
17. Product demonstration
You can also create product demonstration videos to show customers how to use your product. Try to put your product images into action and highlight the key features of your product.
This can help your viewers understand how they can use your product in their own lives. Consider publishing a product demonstration video on your website so visitors can see how your product works as they browse through different products.
18. Product feature video
If you want, you can create videos highlighting specific features of your product. To create this type of video, select a feature of your product and explain how it works, why it’s important and the situations in which it can be used. Product feature videos are also useful to include on your website.
19. Company Digest
The purpose of releasing a digest video is to let customers know about news, events, and other information about your company. The digest video format is flexible, and you can cover as many topics as you want.
Releasing digest videos is a great way to stay connected with your customers and continue to build customer trust.
20. Live streaming
You might also consider hosting a live stream, which is a video that viewers can watch in real-time. You can live stream events, product launches, frequently asked questions and more.
Some companies allow viewers to submit questions to live streams so they can answer them live, making live streams a great way to interact with your viewers.
Once your live stream ends, you can release the video. This allows people who missed your live stream to watch it later and also gives you additional content to post on your website and social media channels.