Social Media Management: Understanding and Importance in Business

Social media management has a close relationship with digital marketing which is currently being discussed a lot. The use of social media accounts at this time is constantly undergoing updates, so it can provide its own advantages.

But unfortunately, not many business people are aware of the importance of managing their business social media accounts. Managing social media accounts cannot be equated with doing marketing as usual, so we must really understand it well.

The right and correct social media management is able to provide its own benefits for the company. for that, it never hurts to know how to do social media management for your business.

1 What is Social Media Management?

2 Importance of Social Media Management

2.1 1. Able to Increase Brand Awareness
2.2 2. Practical Promotional Media, Information, and News
2.3 3. Increase Sales
2.4 4. Introducing the Company Widely
2.5 5. Showing the Quality and Identity of the Company

3 Tools for Social Media Management

3.1 1. HootSuite
3.2 2. Buffer
3.3 3. SocialOomph
3.4 4. Tweepi
3.5 5. Social Bro
3.6 6. Crowdbooster
3.7 7. BuzzSumo

What is Social Media Management?

As a businessman, are you familiar with managing business social media accounts? if it is still foreign, then there is no harm in studying social media management more deeply. In particular, starting with the basic things first related to the management of social media accounts.

In essence, social media management is the use of various tools, software, and services that can help businesspeople share their business content on social media.

Some things that can be categorized in social media management activities are scheduling posting times on social media, interacting with the target audience, to managing responses on social media quickly.

The Importance of Social Media Management

Most business people still don’t realize how important social media management is. The main purpose of social media management activities is to present the business through social media.

There are many benefits that can be felt by business people if they are able to implement social media management properly, including the following:

1. Able to Increase Brand Awareness

Implementing good and appropriate social media management accompanied by quality and regular content can actually increase audience awareness of the existence of your brand on social media.

Of course, this can increase brand awareness and will make it easier for your business to grow and develop.

2. Practical Promotional Media, Information, and News

Currently, people are very aware that every shop or company has its own presence on social media. So, if you want to introduce your product on social media, you just need to upload it so you can get a wider target market.

What’s more, promotion using social media is much more practical, cheaper, and also saves resources.

3. Increase Sales

In studying social media management, there is knowledge about social media marketing. So, the content that you upload on social media is able to attract a lot of interest and also the purchasing power of the audience. This will directly increase sales and other benefits for your business.

4. Introducing the Company Widely

Today, there are actually a lot of social media users. Thus, it becomes one of the broad target markets. When you create a social media account, you are actually introducing your business widely on social media. Moreover, if you can manage the account well, the audience’s trust level will increase automatically.

5. Showing the Quality and Identity of the Company

In an era that is completely digital as it is today, selling products or services is not just showing what you actually sell. However, people will be much more interested in the quality and identity of the company that sells it.

This quality and identity is known as brand personality. The impact of this brand personality is enormous for businesses.

Tools Social Media Management

Having a social media account is not only limited to introducing your business in order to get a new network, but also various other benefits. Generally, companies have social media accounts on different platforms, such as social media Instagram, Twitter, Facebook, Youtube, LinkedIn, etc.

So, in order to make it easier for you to manage these social media accounts, you can use the various social media management tools below.

1. HootSuite

HootSuite is a very popular social media management tool. By using HootSuite, you can schedule each post, reply to messages, and also know the amount of traffic on social media. For this reason, Hootsuite has a very important role as a tool that can help you manage all your business social media accounts.

2. Buffer

Buffer is one of the social media management tools that is very easy to use in scheduling content on your business social media.

In fact, you can do this scheduling for up to a week without having to worry about content anymore. This tool is perfect for those of you who don’t have time to constantly update content on social media.

3. SocialOomph

SocialOomph is a social media management tool that can improve your social media performance. There are many services that SocialOomph can provide, such as tracking keywords, auto-following automatically, and various other services.

4. Tweepi

Tweepi is a very useful service for managing your business Twitter social media accounts. By using Tweepi, you can increase the number of followers and manage those followers easily.

In addition, you can also unfollow those who do not follow back on your business account easily.

5. Social Bro

SocialBro is a web service that will provide comprehensive data and analysis. So, it will be easier for you to increase sales, revenue or promote your ideas on Twitter.

In addition, you can easily create all marketing agendas and campaigns by involving followers that are relevant to your business.

6. Crowdbooster

Crowdbooster is a social media analytics platform that will help you to see the effectiveness of your social media campaigns through various intuitive and well-crafted dashboards. Examples include the real-time reporting feature, in which it will offer up-to-date data regarding who is directly involved with your social media.

In addition, Crowdbooster will also assist you in providing recommendations on how to reach your audience, and how to improve your social media performance. Of course, crowd booster also has scheduling and content automation features. So, you no longer need to manually upload content on your social media.

7. BuzzSumo

BuzzSumo is a multifunctional social media with a content analysis dashboard display that is able to provide data related to topics that are currently trending across all social media channels.

You can analyze data from a certain time range, from the previous 12 hours or several months earlier. So, you can see at a glance what topics are relevant to your business in order to increase the appeal of your social media.

In addition, BuzzSumo also has additional features, such as advanced keyword search operators, content type filters, backlink information for websites, and marketing tools for influencers.

You can also sort and also export all that data in a suitable format for you to do a more in-depth examination of the data or for your next content project.

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