Many professionals use sales pitch emails to attract new customers and build strong relationships with existing clients.
This method of communication is effective in a variety of business development and marketing roles. You can improve your skills in email marketing and customer relations by perfecting your sales email strategy.
In this article, we explore what a sales pitch email is and how to write the most effective offer email for building and maintaining your customer network.
Contents
What is a Sales Offer Email?
A sales pitch email is a type of business outreach correspondence that introduces a product or service to a potential customer.
Salespeople also send these emails to current customers to encourage good relationships with them, introduce them to new products or services, and strengthen their loyalty to the brand.
There are many different situations in which you would send a sales email, including:
As an introduction or introduction
Many people refer to sales introduction emails as “ cold emails ” because the sender makes first contact with the recipient.
You can email a sales offer to a new vetted list of potential customers to introduce yourself as a representative of a product or service that could benefit them.
If you are a new sales contact for a number of existing customers, you can send an introductory email, often referred to as a “ warm email ”, to announce your role in managing their business contracts.
To schedule a sales meeting
Salespeople often send emails with the intention of asking recipients for time to discuss details about how a product or service can help improve their lives or business.
Sales offer emails can also invite potential customers to consider a meeting about a possible business proposal.
In this type of email, you can ask to schedule a phone call or informational meeting to promote your product or service and start a mutually beneficial relationship with them.
To follow up after sales meeting
In many business settings, sending an email after meeting a professional contact is considered polite. You can send an email after the field meeting to thank current or potential customers for their time and consideration.
It can also provide them with additional details that can help them make an informed decision about the proposal.
As another attempt to connect with each other
It may be necessary to send another sales email after your first email to check if the recipient has received your message and if they are interested in learning more about your offer.
Sending this email can show that you are invested in starting or maintaining a business relationship with them and are willing to talk if they find your product or service useful in the future.
When offering special offers
You can also send emails to share special offers with customers to persuade them to discuss new business proposals.
For new customers, this may be a powerful way to grab their attention and convince them that your product or service is worth considering.
For current customers, special deals can be a way to thank and reward them for their continued support or to upgrade the contract they have with you.
Here are the five sections of an offer and sales email and how to write them:
1. Subject line
The subject line is a short statement of the intent of the email. This line is the first impression of your message, and can affect whether recipients see and read your email when they see it in their inbox.
Your subject line should include a short sentence or statement that arouses interest but is honest to increase confidence.
Consider using short questions that invite conversation or short sentences that summarize the purpose of your email. To optimize your subject line, use language that shows direct value to the recipient.
2. An Opening statement
The opening statement directly conveys the intent of the email. Once the recipient opens your email, it will immediately tell them why you are contacting.
This step is the recipient’s first chance to decide if they want to keep reading to learn more about what you have to offer.
State the purpose of your message immediately, be more specific than the subject line. Some of the most effective opening statements begin with personal relationships, often using “I” statements.
Other personal connections might include mentioning people who referred you to them or recent achievements they’ve had. Since the email puts your name above the subject line, you don’t need to introduce yourself at the beginning of your sales email.
3. Content paragraph
Like any business email, body is where you provide the necessary details, such as explaining what your offer is and how it can benefit recipients.
This section of the sales email is your opportunity to convince readers to consider your original proposal and respond to you to learn more.
The body of your offer or sale email should describe more specifically what your product or service offers, demonstrate its value to customers, and present research that supports your claim.
An effective body section should keep it simple and concise, focusing only on the most valuable information that piques interest and persuades them to think about the potential impact your offer has on their life or business.
4. Cover
The closing section of a sales email is where you can directly invite recipients to respond to your email or schedule a phone call or meeting to further discuss your future business relationship.
It’s important to provide customers with a clear call to action (CTA) so they know exactly how to take the next step with your offer.
You should include a statement or question that prompts them to reach out, such as asking them to select a meeting time through your online scheduling system or stating that you hope to answer any further questions they may have.
5. Signature
The signature provides your contact details, including your preferred method and when you are usually available.
It is important to provide all the necessary information so that the recipient has several contact options. You may also include a link to your professional networking profile or company website, if applicable.
Tips For Writing Effective Sales Offer Emails
It’s likely that your current prospects and prospects receive tons of sales emails every day. The strongest sales emails optimize their structure, tone, and content so recipients can quickly read the message.
Here are some quick tips to help you write a more effective sales email:
Keep it short and concise
Marketing research shows that the most effective emails are around 200 words, so use this word count to guide you in structuring your message.
Include only the information the recipient needs to understand what you have to offer. You can provide more details in a follow-up email or during your sales pitch.
Use the points
Consider using bullet points in your body to outline key ideas or list research items that support your claim.
This structure can help you write within the recommended word count and make the content look more dynamic on the page.
Be an interesting person
You can improve your message by sounding optimistic, helpful, and constructive. In some industries or with certain customers, you may find a way to incorporate humor to make your sales email stand out from the crowd.
Some ways to keep it interesting include a unique subject line, an opening statement offering your support for their business goals and ending with a note about your availability to answer any questions they may have.
Building common ground
Try to find the same item as your recipient. This strategy may be easy to implement when you have mutually beneficial professional contacts.
In addition, you can also increase the persuasiveness of your message by empathizing with their current situation. You can show empathy by addressing their potential problem and offering your product or service as a solution.
Attract positive emotions
A positive tone can help the recipient feel more comfortable discussing a business relationship with you.
You should aim to use polite language alongside other profitable strategies, such as praising them for their recent professional success or framing your message as inspiration for them to take an active new step toward growth.
Set a deadline
While you can offer a date that allows for a meeting or telephone conversation, you can also give the recipient a deadline for responding to your email.
This strategy can give you a timeline to track your follow-up emails. Let the recipient know that you will use this deadline to determine when to call again if they don’t have the opportunity to respond to your first attempt.
Sales email example
Use the following examples to structure your next effective sales email:
Subject line: Clinical transformation in five minutes
Hi Dr. Novi,
Changing your clinic’s marketing strategy only takes five minutes—I promise.
As a strategy consultant from ARTICLE SPRINGER , I use the best and latest trusted methods to increase my online lead generation by 15%.
With just one phone call for five minutes, I can help your Clinic and increase the presence of more patients from the UNITED STATE.
Do you have free time next Thursday, April 23, at 2pm__ to briefly discuss your ideal outreach strategy?
I’d love to hear what goals you have and how you plan to achieve them. You can call me on my office phone Monday through Friday from 8am to 5pm, or you can email me any time.
Sincerely,
sAMUEL
021-223-3457 ext. 475
Sugi@ARTICLESPRINGER.com
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