130 Examples of KPIs in Various Business Divisions and Tips for Using Them

Companies often need to set goals to propel their business forward. You can measure progress with tools called key performance indicators (KPIs), which assess the effectiveness of your company’s actions. In this article, we cover what innovation is in business, what innovation metrics are, examples of innovation KPIs across departments, and tips to help you use KPIs in your own business.

Table Of Contents

1 What is innovation in business?
2 What are innovation metrics?
3 130 examples of KPIs in various divisions or departments of a business
3.1 Examples of KPIs for sales and finance departments
3.2 Examples of KPIs for the marketing department
3.3 Examples of customer and support department KPIs
3.4 Examples of employee KPIs
3.5 Examples of product management department KPIs
3.6 Example of departmental development KPIs (usually for IT companies or software developers)
4 Tips for using KPIs

What is innovation in business?

Innovation in business is a concept that helps companies discover new products, processes, ideas, or approaches to existing products and procedures.

Innovation is important to businesses because it can help companies grow, keep them relevant in their specific markets, and help them stand out from the competition.

The methods companies use for innovation can differ between them due to separate goals and ideas.

What are innovation metrics?

Innovation metrics, also called key performance indicators, are tools you can use to decide whether your company is taking sufficient action to achieve the desired results.

Measuring innovation can help your business progress by estimating the effectiveness of its actions, holding employees accountable for their behavior, and guiding future business ventures.

There are generally two types of KPIs that companies use to measure success: input metrics and output metrics. Input metrics assess whether your company performs the right number of activities to drive success, and output metrics assess whether those activities have the desired impact on your audience or customer base. Input metrics are usually easier to analyze and change because they occur early in the innovation process.

Here are some areas of the division or department that use KPIs:

  • Sale
  • Marketing
  • Finance
  • Product development
  • Project management

130 examples of KPIs in various divisions or departments of a business

Here is a list of 130 common metrics that companies use to measure their success:

KPI example for sales and finance department

Here are some sample KPIs to analyze and optimize your organization’s sales and finances:

  1. Hourly, daily, weekly, monthly, quarterly and yearly sales
  2. Number of products sold hourly, daily, weekly, monthly, quarterly and yearly
  3. Sales growth
  4. Sales by region
  5. Online orders vs. in-store purchases
  6. Monthly order quantity
  7. Average purchase value
  8. Average units sold per transaction
  9. Daily use of products or services
  10. Market share
  11. Sales per sales sales
  12. Lead-to-sale conversion rate
  13. Expansion amount
  14. Projected revenue vs. actual income
  15. Expenditure vs. budget
  16. Budget variant
  17. Net profit margin
  18. Gross profit margin
  19. Working capital
  20. Current Accounts
  21. Debt is smooth
  22. Resource utilization
  23. Staff maintenance costs
  24. Vendor fee
  25. Number of product reviews
  26. Number of calls completed
  27. Average call duration

KPI example for the marketing department

Here are some KPIs to measure your organization’s marketing efforts:

  1. Monthly marketing budget
  2. Monthly new leads
  3. Cost per lead
  4. Prospects per month
  5. Prospects that are accepted by sales and qualified
  6. Cost per conversion
  7. Average conversion time
  8. Retention rate
  9. Monthly website traffic
  10. Search engine traffic
  11. Search engine page rank
  12. Visits per marketing channel
  13. Average time on company website or page
  14. Click-through rate
  15. Login link to website
  16. Number of views
  17. Leads and conversions from paid ads
  18. Keywords in the top ten SERP
  19. Social media traffic
  20. Social media mention
  21. Number of leads and conversions from social media
  22. Quality content on company blog
  23. Monthly blog visits
  24. Monthly blog posts
  25. Bounce rate
  26. PR request
  27. Monthly email newsletter opening rates
  28. Bounce rate newsletter email bulanan
  29. Monthly new email subscription

Examples of customer and support department KPIs

Review these KPIs for your business customers and support functions:

  1. Monthly new customers
  2. Customer turnover rate
  3. Customer retention
  4. Customer engagement rate
  5. Customer lifetime value
  6. Customer churn rate
  7. Number of active subscriptions
  8. Invoice amount
  9. Net promoting score
  10. Number of support tickets
  11. First contact resolution
  12. First response time
  13. Average reply time
  14. Refund amount
  15. Number of new tickets
  16. Number of tickets completed
  17. agent top
  18. Customer satisfaction score
  19. Customer effort score
  20. Volume by channel
  21. Number of calls to customer service
  22. Number of customer complaints
  23. Cost per conversation
  24. Average conversion rate
  25. Missed call rates

Examples of employee KPIs

KPIs for employees include:

  1. Employee engagement
  2. Employee retention
  3. Employee turnover rate
  4. Employee satisfaction score
  5. Number of internal promotions vs. external recruitment
  6. Absence
  7. Working speed
  8. Monthly sales quota fulfilled
  9. Successful recruitment after trial period
  10. Online company ranking
  11. Active employee social ambassador
  12. Employee suggestion box results
  13. Number of HR cases
  14. Satisfactory performance review
  15. Income per employee
  16. Overtime per employee

Product management department KPI example

Here are some KPIs to help improve your organization’s product management functions:

  1. Planned value
  2. Acquired Value
  3. Original price
  4. Cost variance
  5. Schedule variance
  6. Number of new tasks
  7. Planned hours vs. actual working hours
  8. Number of late assignments
  9. Number of projects canceled
  10. Missed achievements
  11. Percentage of completed tasks
  12. Percentage of projects completed on time
  13. Resource utilization
  14. Return on investment

Example of a development department KPI (usually for IT companies or software developers)

Here are some KPIs for the development function:

  1. Jumlah issues
  2. Number of issues fixed
  3. Problems by feature
  4. Number of new support tickets
  5. Number of closed support tickets
  6. Number of unanswered support tickets
  7. Jumlah pull requests
  8. Jumlah open pull requests
  9. Number of achievements completed
  10. Amount of new assets
  11. Code stability
  12. Code coverage
  13. Code churn
  14. Cycle time
  15. Flow efficiency
  16. Cumulative flow
  17. Sprint velocity
  18. Sprint burndown

Tips for using KPIs

Here are some tips to help you measure your own KPIs:

  • Focus on multiple KPIs at once. Your company goals can be more easily achieved when there are several selected metrics to target at once. You can increase the number of metrics you focus on, but it’s always helpful to start with just a few metrics so you can devote sufficient time to each.
  • Measure KPI data that you can easily access. Measuring available information can make it easier for your company to make the changes needed and accomplish the goals needed to move the business forward.
    Remember to prioritize. You can focus on the most important metrics first to ensure your company achieves its most important or time-sensitive goals.
  • Assign appropriate metrics to specific departments or employees. All of your company’s employees should be working toward a common goal, but different departments and roles can benefit from having different metrics aligned with their own tasks.
  • Keep learning and growing. Your goals can evolve as your company grows, so it can be beneficial to embrace new KPIs to meet the needs of your company and its customer base.

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